Turbopup is a small company, managed and run mainly by Kristina Guerrero. Turbopup’s product is a premium, lightweight, portable, and nutritious food for dogs.
Turbopup is essentially an energy bar about the size of a smartphone. The product was created to help dog owners avoid the need to carry large, bulky dog food on their outings.
|Founded by||Kristina Guerrero and Brandon|
|Company type||For-profit, small, private company|
|Related industry||Food processing|
|Turbopup Net Worth||$10 million (Last Updated 2022)|
Turbopup Net Worth
The net worth of Turbopup is estimated to be over $10 million.
Founders of Turbopup
Kristina Guerrero is a former Air Force Pilot turned entrepreneur. She served in Iraq and Afghanistan, taking part in Operation Enduring Freedom, Operation Iraqi Freedom, and the Horn of Africa. Her husband, Brandon, is a food scientist by profession and greatly assisted Kristina in developing the product.
Kristina Guerrero got the idea for Turbopup in 2011, when she returned from a country ski trip. She realized that her dog must be as hungry as she was at the moment. She worried that the normal dog foods lacked proper nutrition and were too inconvenient to carry.
Therefore, Kristinia Turbopup ensured proper nutrition for her dog so that it was easy for her to carry around her dog’s food on their outings.
Turbopup Before Shark Tank
The product was shipped nationwide, except to Hawaii. International orders were also accepted, with extra shipping charges.
Kristina claimed in the Shark Tank episode that she made $17,000 since she started her business two years ago.
Turbopup During Shark Tank
Kristina entered Shark Tank, seeking $100,000 in exchange for a 20% stake in her firm. This indicated that she valued her business at $500,000. Mark Cuban and Robert Herjavec were unsure of the success of the business and backed out of any dealing.
Kevin O’Leary and Lori Greiner thought that the sales in the two years were too low. Hence, they backed out too. However, Daymond John offered $100,000 for a 40% stake in the company.
Kristina countered with $100,000 for a 30% stake in her firm, but Daymond countered with $100,000 for a 35% stake in the company. In the end, both parties agreed to a deal of $100,000 in exchange for a 35% stake in Turbopup.
Turbopup After Shark Tank
Following the deal, Turbopup made $200,000 in sales. Kristina states that the deal at Shark Tank helped her company gain recognition and increase sales and revenue. Kristina has also been offered help by a new brand partner, Fetch.
They are a major distributor of animal food products and they offered assistance to Turbopup in regards to production, marketing, international distribution, and product development.
Fetch also helped set up negotiations with PetSmart, and in 2016, Turbopup was available in over a thousand PetSmart locations in the US and Canada.