Wanna Date Net Worth 2023 – Shark Tank Deal Update

Wanna Date Net Worth

$4 milion


Melissa Bartow

Date of Birth

May 3, 1963

Product Dates

Dates-based alternatives to jams and nut butter

Investment Asking For

$100,000 For 20% equity in Wanna Date

Final Deal

$100,000 For 33% equity in Wanna Date

Business Status

In Business


Season 11 Episode 11

Wanna date is a shark tank product. It generates $450,000 in revenues annually. Wanna date makes a vegan spread without added sugar, oil, or dairy. Trying to find a low-calorie, sugar-free, healthy, and vegan spread? In this article, you will find out more about Wanna date net worth, revenue, owners and investors in 2023.

Wanna date net worth

Dates are the main ingredient in this product, which comes in a variety of flavors.

The natural sweetener Wanna Date can be used as a substitute for sugar in muffins, cookies, crepes, bread, and all kinds of other baked goods.

Wanna Date Net Worth

Wanna Date net worth in 2023 is an estimated rate of $4 million dollars. At the time Wanna Date appeared on Shark Tank, its valuation was $500,000.  And in 2023, Wanna Date net worth has reached $4 million. Wanna date generates $450,000 in revenues annually. Mark Cuban invested $100k in the company for a 33% Stake. 

Wanna Date Founder’s Story

As a food store worker, Melissa found it disappointing that every acai bowl that was being served contained over 15 grams of sugar in it. In her opinion, acai berries would be sufficient to produce a raw sweetener that is natural.

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She tried date-based nut butter after picturing it in her head. During that time, the first batch of Wanna Date was made in the dorm room of the startup’s founder. Five different flavors are available for this vegan spread.

It turned out to be a highly effective gluten-free substitute for nut butter and jam. Due to its low calorie content, it became an ideal solution for those with sugar cravings without resorting to refined sugar.

The flavor combination of chocolate and vanilla was what Melissa wanted for her sweet date butter. Date butter with cinnamon and pumpkin pie flavor is also made by her. 

They’re low in calories, vegan, sugar-free, and fat-free. Those who enjoy healthy food will enjoy Wanna date butter and spreads. 

Wanna Date Revenues

Before Wanna Date appeared on shark tank, They were making around $30,000 US Dollars in revenue in sales annually. However, after the TV segment aired, the business sold more than $200,000 worth of goods in just two months. Revenues for the first year following Shark Tank were $550,000.

As of right now, the business is reliably bringing in $40,000 a month in revenue. Mark Cuban has successfully aided the company’s founder by lowering production costs. Wanna Date net worth has increased by 25% year.

About Melissa Barto

Melissa Barto was born and raised in Kennesaw, Georgia. When she graduated from high school, she went to New York City to attend college. Upon graduating from NYU, she obtained an entrepreneurship degree.

The details of Melissa’s early life are private, however. There is no public record of other information about his family or educational background.

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Initially, she worked as a magazine photographer and brand ambassador. Her next job was in a health food store, where she spent a short time before setting up her own company.

Wanna Date Shark Tank Appearance

During her appearance on Shark Tank, Melissa asked for $100,000 for 20% of Wanna Date. Before tackling the numbers, Melissa talks about her company and shows samples of her products.

The number of dates Melissa Bartow had wasn’t enough. When she started her company, she was just trying to source vanilla and chocolate dates for her business. Now she sells it to the whole world.

Her pitch begins with a dating joke, making everyone think she’s talking about dating, rather than selling anything.

But Melissa clarifies right away that she isn’t discussing dates; in fact, she is referring to dates. Melissa Bartow shows off her new line of products, a date butter and spread line.

Mark Cuban says Melissa likes dating. It’s her dream to have dates all over the place. The sharks were excited to try the wanna date spread because it seemed so delicious.

According to Melissa, she sold $31,000 worth of date spreads to retailers and fairs over the past ten months.

Initially, Daymond John refused to take part in the pitch. Considering how young the company is, he did not believe it can meet all the needs of all consumers.

Lori Greiner leaves the company because she feels it isn’t stable enough to hold her interest.

After that, Barbara Corcoran had issues with Melissa and her company. Her father still provided Melissa with support, so she did not need to exert as much effort to succeed.

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In Barbara’s opinion, Melissa appeared to lack motivation, which leads Barbara to leave. After that, Melissa was ready to take on the sharks.

She promised them that the company will succeed and that she is aiming for great success. It has never been easy for Melissa to give up on her goals.

As far as Kevin O’Leary is concerned, the company hasn’t reached its full potential yet. Eventually, he walks away. 

Mark Cuban wonders why anyone shouldn’t be able to make their own date with butter or spread. Dates are loved by many people.

Melissa said that she was going to make date butter. Mark offered $100,000 for 33% of Wanna Date. In order to work with Mark, Melissa accepted the offer. She accepts Mark’s offer and takes him up on it.

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Wanna Date Shark Tank Deal 

Mark Cuban invests $100,000 for a 33 percent share of Wanna Date.

What Happened to Wanna Date after Shark Tank Deal?

Since Melissa has appeared on the show, her business has flourished. Mark Cuban’s deal with the company closed in August 2020, despite rumors to the contrary.

In the midst of the pandemic, Melissa continued to grind and stay committed to her work. As a result, she was able to secure a spot at Manhattan’s Whole Foods market, an impressive achievement.

A new product she introduced was Date Dough, which you can mix with water and make yummy treats. There are a variety of dough products sold by Melissa, including cake mixes, chocolate spread, pumpkin spread, and cookies.

There are currently 128 supermarkets in the United States that sell the vegan product. Amazon and her website also sell her products. The company’s net worth has grown from $2 million to $4 million over time.

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